Elli Hanson is a Principal at Side Stage Ventures, a founder-led seed fund backing the top 1% of early-stage startups in Australia going global.

Prior to investing, Elli was Global Director of Design Strategy at Ogilvy Worldwide, where she designed and deployed Ogilvy’s transformational Operating System across global markets. She led brand strategy for Fortune 500 clients including American Express, Starbucks, and IKEA, and her work was recognised with over 25 Cannes Lions.

As a co-founder at Flaus, Elli was responsible for the design and market launch of the world’s first patented electric flosser. During her tenure, Flaus was named one of Fast Company’s World Changing Ideas and featured in TIME Magazine’s Best Inventions of 2023.

Trained as an Industrial Designer, Elli invests in human-centred design in the age of AI, with a focus on product, consumer, brand, and marketing technologies.

Email Elli.