Elli Hanson is a Principal Investor at Side Stage Ventures, a founder-led seed fund backing the top 1% of early-stage startups in Australia and globally. As an Industrial Designer by trade, Elli’s investment interests are focused on human-centred design in the age of AI, with a specialty in product design, consumer, brand and marketing technologies.

Prior to investing, Elli co-founded Flaus, where she led the design and market launch of the world’s first patented electric flosser. Under her leadership, Flaus was named one of Fast Company’s World Changing Ideas and featured in TIME Magazine’s Best Inventions of the Year.

Previously, Elli was Global Director of Design Strategy at Ogilvy Worldwide, where she worked alongside the Global Chief Strategy Officer to design and deploy Ogilvy’s transformational Operating System across the WPP network. She also led strategic initiatives for Fortune 200 brands and won 25 Cannes Lions during her tenure.

Elli is Canadian born, now based in Australia and investing globally.

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