Operational Investor

&

Venture Partner

— with global corporate and startup experience


CV & BIO

As Global Director of Design Strategy for Ogilvy Worldwide, Elli sat within the C-Suite team and Ogilvy Consulting, leading organizational and systems design mandates and working alongside the global Chief Strategy Officer to design and deploy Ogilvy's transformative OS. At Ogilvy, Elli won 25 Cannes Lion Awards (amongst others) and was named Forbes 30 Under 30 Marketing & Advertising List Runner-Up (US).

After leaving Ogilvy in 2018, Elli completed an MBA with a focus in Design Thinking & Entrepreneurship, and concurrently founded a boutique incubator venture studio (
TINA: This Is Not an Agency); helping founders understand their cash runway, building their roadmap to product and brand launch, and matching them with hand-picked creative and strategic partners to get them there.

Since then, Elli co-founded
Flaus, where she has been responsible for leading all product, brand, marketing and digital efforts (including; brand strategy, visual identity development and product design — overseeing product engineering, and manufacturing, supply chain operations, distribution and fulfillment, product merchandising and packaging, e-commerce design, development and conversion optimization, omni-channel marketing strategy, deployment and optimization, business design strategy, fundraising and growth). Under Elli’s stewardship, Flaus has closed cumulatively $4MM in funding, was named one of Fast Company’s World Changing Ideas of 2023, and was recently listed in TIME Magazine Inventions of the Year 2023.

Elli is a Canadian born digital nomad, but spends most of her time between NYC & Australia. 


CONTACT

e@ellihanson.com
+1 213 235 8072
+61 434 678 052
@ellihanson


BACKGROUND

  • Co-Founder, Flaus

    Founder, TINA (This Is Not an Agency)

    Executive MBA, University of Southern California

    Investor & Advisor, Prima

    Co-Founder, Dr. Dri’s

    Co-Founder, OZO

    Global Director of Design Strategy, Ogilvy Worldwide

  • PAST EVENTS

    • Sunrise Aotearoa, Blackbird Startup Innovation Festival Panelist, 2023

    • ACE Creative Awards Panelist & Festival Judge, 2019

    • Eric Geddes Distinguished Lecture Series Panelist, 2018

    • Data & Marketing Association (DMA) Awards Workshop Designer & Facilitator, 2017


    SPEAKING & WORKSHOP TOPICS

    • How to get a product from idea to market

    • Leading a design-first organization

    • Fundraising in a (maybe) recession

    • How to nail a 5 minute pitch

    • Accessibility in design & business

    • Organizational design

    • Brand-building

    • Product design

    • Making the business case for investing in design

    • Building teams / managing a global workforce

    • Design Thinking / Service Design workshop facilitation

  • “Elli is a rare talent. Creative, strategic, and just all around brilliant. Elli has that extraordinary ability to think at 30,000 feet and 300 feet in the same breath. Which means she always makes the work better in the moment with consideration for the business tomorrow. Most importantly, Elli brings into the room that optimistic and contagious energy that inspires the people around her to lift. I couldn't recommend Elli more highly, no matter the role.” — Danish Chan, Co-Founder at Untangld

    “Throughout my many years of experience in the marketing world, which spans many countries, I have yet to come across an accomplished Design Strategist as exceptional as Elli. Her versatility across strategy and design, with broad experience and deep cultural awareness, makes her abilities truly extraordinary.” — Ben Richards, Chief Strategy Officer at Ogilvy Worldwide

    “Working with Elli as closely as I have, I can state without hesitation that she possesses the necessary drive, knowledge, and motivation to inspire those with whom she works. Her absolute devotion and dedication to her professional work is well known, and she is regarded by many in the industry, and just as important, by our clients, as the top of her field.” — Brian Fetherstonhaugh, Chief Talent Officer at Ogilvy Worldwide

    “I have had the privilege of working with thousands of experts in my 37-year career, but Elli is among the very best, most dedicated, hard-working and talented. Her contributions to date, and especially in our future, will bring great value to those fortunate enough to make use of her talent and those patients and consumers who will benefit from it as well.” — Chris Graves, Founder & President at Ogilvy Center for Behavioral Science

    “Elli was an excellent collaborator and product leader. Always using design thinking to get to the root cause, she consistently demonstrated a deep understanding of user needs and the intricacies of product development. Elli's keen attention to detail, combined with her innovative mindset, made her a standout client in our business. Her proactive approach to problem-solving and clear communication ensured the success of every project we undertook. I wholeheartedly recommend Elli to anyone seeking a dedicated and insightful product leader. She truly understands the value of collaboration and innovation in driving product success.” — Lucas Lappe, Founder at Doris Dev Product Design Studio NYC

    “I have had the pleasure of working with Elli consistently overly past 4 years. Firstly, as a consultant (TINA), connecting our agency to high quality, like-minded brands looking for a creative partner. Secondly, as the Co-Founder of Flaus, where my team worked hand-in-hand with her as we built the Flaus brand from the ground up. I've encountered few people in my career with the brilliance that Elli possesses. Her deep understanding of consumer branding, from product development to go-to-market is unparalleled. I couldn't recommend her more.” — Kristen Walsh, Business Director at Gander NYC

  • Forbes 30 Under 30 2019 Advertising & Marketing List Runner-Up; Killam Fulbright Fellow.


    FLAUS ELECTRIC FLOSSER (CO-FOUNDER)

    TIME Magazine Inventions of the Year, 2023; Fast Company World Changing Ideas 2023; SXSW Speed-Pitch Competition Winner (Health, Wellness & Wearables Category); Top 1% Indiegogo Campaigns of all time.


    CANNES LIONS

    Creative Effectiveness Lion 2018; Grand Prix For Good Lion 2017; 6x Gold Lions 2017; 4x Silver Lions 2017; 7x Bronze Lions 2017; 6x Shortlist Lions 2015 - 2017.


    CREATIVE INDUSTRY AWARDS

    11x One Show Awards; 3x Design & Art Directors (D&AD) Pencils; 2x Effie Worldwide Awards; 3x Webbys; 1x Clio International Advertising Award; 3x New York Festivals Advertising Award; 2x 4A’s Awards; 2x London International Awards; 2x Caples Global Advertising Awards; 1x DMA Echo Award; 1x OMMA (Online Media & Marketing) Award.


    WORKS PUBLISHED

    AdAge; Adweek; The Atlantic; BBC; Business Insider; CBS News; CNN; CNBC; Dezeen; The Economist; FastCompany; Forbes; The Gentlewoman; Goop; GQ; Inc Magazine; Mashable; Medium’s The CUT; MindBodyGreen; MoMA; National Geographic; TIME Magazine; New York Times; NPR (Guy Raz); NY Mag; Oprah’s Podcast; Seth Godin’s Blog; TED; Tony Robbins; Trendhunter; Popsugar; Wired; Quartz.


SELECT WORK

COFOUNDER
& BOARD MEMBER

goflaus.com
@goflaus

GLOBAL DIRECTOR
OF DESIGN STRATEGY

ogilvy.com
@Ogilvy

FOUNDER
& CEO

hellotina.co


Get in touch

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